Don’t be afraid to try new things.
Marketing in 2024 is NOT about perfect brand and messaging 24/7
It’s about being clear in your messaging.
Example:
This newsletter is intended primarily for Real Estate agents.
But I’m clear that the things I teach also work for Entrepreneurs.
Branding
Marketing
Sales
Time management
Culture and Team Building
If I teach concepts around these pillars, don’t you think it would help ANYONE in business?
Yet, I am speaking to agents because this allows me to be specific in my messaging.
I’m speaking to 3 types of agents:
1. Brand new agents: No money, No Skill, a lot of time
2. Agents doing 10-20 deals a year: A little money, a little skill, less time
3. Team leaders doing 100-200 deals a year but struggling with retention.
By focusing my messaging on avatars, the lessons are much more concise.
If I’m consistent.
Consistent action over time beats talent every day.
Don’t get fancy. Do the work.